It’s 2022 and business needs a steady flow of new leads, which is why lead generation is so important for companies.
In this article, I am going to go over some of the best lead nurturing strategies that you can implement immediately!
What is Lead Nurturing?
Lead nurturing is a process of communication with a prospect before that prospect converts to a sale. This process provides the prospect with educational content and connects them with the company’s sales team.
Lead nurturing is an important part of lead generation because it helps to educate and persuade prospects until they are ready to buy. It also helps to make sure that they are not lost in the pipeline or sales funnel, which can be costly for the company.
Most companies create a lead nurturing strategy around their sales funnel. For complex needs or expensive products, that funnel can have many levels and be quite complicated.
But if you run a small or even a one-person business, don’t worry – simpler funnels can work just as effectively for you. (To see what I mean, take a look at this simple, lead-nurturing sales funnel for a life coaching business.)
Keep reading this article to learn about the 6 most effective lead nurturing strategies.
The 6 Most Effective Lead Nurturing Strategies
1. Use Multi-Channel Approach
Most lead nurturing strategies used to involve creating a simple email drip campaign that sent out generic emails to a list of prospects.
Marketers like you are looking for new tactics and B2B lead generation services that go beyond email nurturing today. Savvy marketers are now implementing multi-channel lead nurturing strategies with the help of powerful marketing automation platforms.
Marketing automation, email marketing, social media, paid retargeting, dynamic website content, and direct sales outreach are all common components of effective multi-channel lead nurturing.
Because there are so many tactics involved, you must ensure that your sales and marketing teams are well aligned and working together to execute this properly.
2. Leveraging the Power of CRM Data for Your Lead Lifecycle Management
CRM data is the lifeblood of any business. It’s the foundation of your lead management strategy, and a key component to successful lead generation.
Lead lifecycle management is a key component of CRM data integration, and it determines how well you’re leveraging your CRM data for lead generation. and quality.
The lifetime value of customer acquisition cost (LTV) is a key metric in determining your overall lead quality
3. Personalize Email Communication
We all know that a company can generate more leads with email marketing which is why this type of marketing remains a highly effective lead nurturing tactic.
One big improvement of email marketing that you can adopt immediately is personalization. Personalization of emails tends to produce better results.
According to an Accenture study, 41 percent of customers switched businesses due to a lack of personalization.
There are numerous methods for personalizing emails in order to improve your lead nurturing strategy.
When a visitor completes an action, such as downloading your gated content, clicking on links in your emails, visiting specific pages on your website, or demonstrating a high level of engagement, you can send triggered emails.
4. Use Chatbots for Lead Generation
Chatbots have become an important sales tool because they allow you to quickly engage with your leads the moment they contact you. As a result, you can quickly qualify your leads and shorten your sales cycle.
Furthermore, because chatbots are equipped with artificial intelligence and machine learning, they improve their ability to qualify your leads.
The best part is that creating a chatbot to use for your learn nurturing strategy is not expensive. Chatbot platforms such as Chatfuel, Manychat, and Drift allow you to create a free chatbot.
For many retail operations, chatbots allow the business to interact with customers even when the business is closed and its employees are all sleeping. For an example of how this simple solution can apply to any business, take a look anywhere on the FoamCorePrint website. This is a sign company – a good example of a “normal” retail business – and no matter what product a customer is looking for on the site, a bright red chatbot is always present in the lower right corner.
For a retailer, this means the customer doesn’t have to wait for assistance, even if it’s 3 AM. That is a straightforward way to create powerful lead nurturing.
5. Segment Your List in Order to Target Specific Groups
Segmenting your email list can assist you in reaching out to leads at the right time — and with the right message. If you send a hard-sell email with a discount code to someone who has no idea what your product does, that lead will most likely ignore you.
You may want to segment even further depending on your business. For example, you could have two distinct products aimed at different consumers.
You can send more targeted messages if you have separate email lists, further segmented by position in the buyer’s cycle. For frequent purchasers, you can encourage their buying habit with a Customer loyalty program, run in-house or by a specialist agency, and invest more into those customers who are more likely to purchase your product or services repeatedly.
If you are not able to tackle this issue on your own, and you’re serious (i.e., spending-real-money serious) about shifting into high gear, you can contract a customer experience agency to dive into the fray for you. They are often founded by experts who are quite good at resolving these challenges and orchestrating growth.
6. Determine the Level of Interest in Your Products Among Your Leads
No amount of lead nurturing will result in sales if your leads are uninterested in your products. That is the gist of it. Determining the level of interest in your products among your leads is a revenue-winning lead nurturing strategy.
This isn’t a problem that only small businesses face. Consider Google Glass’s demise. One of the world’s most successful companies invested $895 million in a product that ultimately failed to attract buyers because customers couldn’t see why they needed it.
It wasn’t because the company didn’t have a good landing page. It was because Google Glass lacked a clear function, didn’t look appealing, and appeared to be a prototype rather than a finished product.
If you’re having problems with your product, you should start over. And the place to start first is discovering what problems your customers have, and then figuring out how to solve them.
And there’s more: Once you know who your customers are and what problem you are solving for them, you must consider whether you are focusing on the right leads and developing consistent marketing practices to reach those leads. In other words, are your subscribers part of your intended audience? Or are you marketing to people who don’t match your subscribers’ profile?
I’ll leave you with that question because answering it for you would take a whole other post.
The Bottom Line
In this article, I discussed lead nurturing strategies and methods for you to attract more leads and increase your revenue.
A multi-channel approach and powerful CRM can significantly improve your workflow! Improve lead generation by sending personalized emails and taking advantage of new technologies such as chatbot.
Finally, segmentation is critical for tracking your most important clients and determining their level of interest in your products or services.