The days of paying an employee to follow up with target prospects are quickly fading away. Nowadays, businesses are using automatic follow-ups to reconnect with prospects, persuade them to become customers and ultimately boost profits. Let’s take a quick look at the value of automatic follow-ups.
Automatic Follow-Ups Save Money
There is no sense paying someone to review initial outreach efforts and determine which prospects the business should follow-up with. Thanks to advances in technology, these tasks can now be automated. Rely on technology to do the work for you and your business will spend that much less on overhead due to the fact that less labor is necessary for sales efforts.
Automatic Follow-Ups Boost Your Conversion Rate
You are that much more likely to convert your lead if you follow up in a timely manner. The failure to follow up essentially leaves the prospect hanging. An automatic follow-up conducted with tech as opposed to people ensures prospects are engaged beyond the initial phone conversation, email, text message or other points of contact. The mere fact that your business is willing to touch base once again shows you care about the prospect and genuinely value his or her business.
Ensure the Proper Timing of Communication
All too often, sales professionals reach out to prospects a second or third time well beyond the point at which those prospects actually need or desire the product or service in question. As is often said, timing is everything in life. This axiom also holds true in the context of sales. Automatic follow-ups guarantee you will reconnect with the target prospect at the optimal moment in time. This way, you will not forget to reach back out to prospects simply because you lost track of time, were busy pursuing other leads or occupied by other projects.
Automatic Follow-Ups Liberate Your Team to do More Interesting Work
The automation of prospect follow-ups frees your internal team to focus on what they do best as well as the work they prefer to do. After all, just about no one enjoys following up with prospects with an outreach effort, regardless of whether it is by phone, email or another form of communication.
Consistent Follow-Ups are a Legitimate Competitive Advantage
The little-known truth is most sales professionals give up after merely a single follow-up. Those who remain consistent with their follow-ups through the use of the latest tech enjoy a meaningful competitive advantage. The bottom line is the more your business follows up with sales targets, the better your chances are of bringing new clients into the fold and making that much more money.
Embrace Automatic Follow-Ups, Be Patient and Results in Will Show
There is no reason to be intimidated by the implementation of automatic follow-ups. If you are not tech-savvy, hand off this project to your in-house tech superstars or outsource the work to a talented tech team. Once your business is taking full advantage of automatic follow-ups, it really will be that much easier to bolster your conversion rate and make that much more money.
About the Author:
Corey Tyner is the owner of Arizona land buyers and Phoenix Fast Sell Home Buyers. He is one of the top real estate investors in Arizona with over a decade of experience. His work has been featured on Bigger Pockets, Real Estate Agent Magazine, and several other real estate investor publications.