Have you ever thought about using LinkedIn to build your company’s credibility? Create an articulated network of contacts, and get noticed among the established experts in the sector of your business?

More than 30 million companies in the world use LinkedIn to increase their visibility, as it is one of the best social networks for recruiting and hiring people. Furthermore, within this social media, there are various tools to create web marketing strategies for every size and type of business, from the smallest to the largest, for B2B and B2C markets.

Getting started on LinkedIn

Let’s see together what are the steps to enter the world of LinkedIn for companies in 2022.

Open a corporate LinkedIn Page

To structure an effective web marketing strategy, first, you need to create a company LinkedIn page.

Complete your page

Your Linkedin page must be complete down to the smallest detail. The more information you give visitors about your business, the better your position in search engine results like Google will improve. It is no coincidence that complete pages have been proven to have 30% more views.

Share your page

If you already have company profiles on other social media, let your audience know that your company is also present on LinkedIn. You could also send an email, giving a preview of the news you post on the social network. Sharing successes and information regarding your business is one of the first steps in building brand credibility.

Add buttons on LinkedIn

It is important to integrate other social media within LinkedIn where the company is present and operates in a functional way, to do this you can add buttons that refer directly to other social networks.

Create a marketing strategy for LinkedIn

Once you have created, completed, and updated your company page, it is time to start devising, designing, and developing a marketing strategy to be carried out on this social media. First, you will need to ask yourself the following questions: What goals can and do you want to achieve with your company through LinkedIn? And what is your budget for this campaign?

When you have defined your business objectives, it is time to start doing a detailed and complete market study. Get to know what data is related to the characteristics of your target audience. Check the work of your competitors, find out how they use the platform, and for what purposes.

Tips for a successful LinkedIn marketing strategy

Here are some useful tips to put into practice on this platform, to break through at a company level.

Express your messages through thoughtful and engaging content

Use inspiring content to express your business messages, for example, visual content like photos and videos work much more on social media than text. In fact, according to LinkedIn, posts with images receive 98% more comments than those without. Or, according to surveys conducted by the platform, even personalized collages of more than two photos appear to be effective against the LinkedIn audience.

It is preferable to use custom images and not those taken online, it could also be interesting to upload PDF, PowerPoint, or SlideShare presentations to support your images with more in-depth information.

Visual content such as videos is also highly exploited as they are five times more engaging than any other type of content, and can effectively capture the attention of your target.

Optimize your page

When it comes to posting for a business page, there are a few things you absolutely must consider if you want to optimize and index your page. In fact, the LinkedIn algorithm classifies posts based on the following characteristics: interconnections, interest, and the possibility of engagement. Here is a summary of the operations to be followed carefully if you want to increase your target audience and consequently visibility:

• Post and share live content, in time with the news that is coming out, seizing the moment;
• Writing too little, too much text above posts is usually not read, better a short but concise text;
• Use data, statistics, bulleted lists, to attract the attention of your target audience more;
• Use the tagging tool, to create a network of links;
• Ask your audience questions, to create a comparison;
• Create polls;
• Respond to comments as quickly as possible to create greater engagement with your audience.

Publish at the right time

To build your audience on LinkedIn you need to have some consistency in posting content. Research of this social media (do you want to know which are the most influential social media on the market? Click here ), have shown that those who publish regularly every month manage to acquire six times more followers than those who do not.

In addition to publishing constantly, it is also important to publish at a specific time and at particular times, not to leave anything to chance. In fact, the best times to post on LinkedIn are:

• At 7.45 am;
• At 10.45 am;
• At 12.45;
• At 5.45 pm.

Moreover, there are also better days to publish, in fact, it is proven that for companies inserted in a B2C market, it is better to publish on Mondays and Wednesdays, while for those belonging to the B2B market the most effective day seems to be Wednesday.

LinkedIn Live

One of the most popular and certainly the most engaging formats for publishing content is definitely live video. In fact, live videos are viewed 24 times more than recorded content.

Behind the LinkedIn social media, there are many tools to create an effective web marketing strategy for your company. If you have any doubts ask us. We understand communication!

About the Author

Raunak Pandey

Raunak is a Mechanical Engineer by qualification & a Marketer by passion. He is the founder of Maiden Stride, a leading digital marketing company that provides world-class search engine marketing services and website & application development.