Acquiring customers is pretty hard today, and keeping them engaged with your brand is challenging too. With the increased competition among brands, you need to have something that helps you stand out among all the fuss, and that’s where CRM software comes into the picture.
CRM software is your encyclopedia of customers. It is software that helps you manage and visualize complete customer journeys. CRM software helps you nurture leads, be connected to them, and grow your business all in one place.
Having known about CRM software, let’s find out the benefits of having CRM software.
Benefits of CRM Software Development
Single Source of Truth Across Organization
In most sales and marketing teams, there are many people who work on the same lead at different stages, and sometimes it becomes challenging to maintain data sanity. In such situations, a CRM acts as a single source of truth across the organization by acting as a centralized data repository for all lead data.
Due to a single source of truth, you can create better and more effective campaigns that yield you a good return on your efforts.
Increased Customer Retention
Getting new customers for your business is very challenging. Instead, you can choose to retain your customers for a long time with the help of good CRM software. Such software helps you to track and engage with your customers, which keeps your brand alive in their eyes. In this way, you can persuade them to buy your products or services easily.
Customer Segmentation
Customer segmentation is vital to create effective marketing strategies. With good CRM software, you can segment customers based on different attributes and then create batches from them which are similar. In this way, you will have a well-defined target audience, and when your campaigns run over such a target audience, you’ll surely get excellent results.
Management Of Communications
When dealing with a vast number of leads on different channels, it becomes important to have a single place from which you can easily manage all at once. CRM software comes with built-in functionality that helps you create email marketing templates, social media posts, offers, etc., and then use them across your entire leads database in a seamless manner.
Reporting and Dashboarding
Any data that you have needs to be presented in a way where it makes sense. Today most CRM software comes with built-in reporting and dashboarding functionalities. These features help you to create reports of your marketing data in a seamless way and also help you visualize them so that you can have a self-service dashboard of marketing information.
After looking at the features of CRM software, you might be excited to build one of those for your business. If yes, then let’s find out the best tech stacks you can use for building your CRM software.
Best Technology Stack for Building CRM Software
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Laravel
Laravel is the best PHP framework you can use for building CRM software. Many people have built great things with Laravel, and you can too. Laravel has some excellent features like access control, data-hashing, ORM, routing, server-side rendering, etc., which makes it the best backend in PHP.
CRM is a large project, and you can create it with Laravel effortlessly by following the MVC architecture. Moreover, you can also use relational databases with this framework and leverage ORM to its best.
Laravel comes with unit testing support, so you can write unit tests for your code and run them infinitely. You can also hire Laravel developers for Unit testing support as it ensures that your CRM software is free from any errors and that only the best code is deployed.
React
React is the market-leading front-end framework based on JavaScript. Following the component-based architecture, React ensures that your code is modular and all features are well separated.
React has everything you can ask for creating dynamic and scalable web applications.
React has a virtual DOM which reloads only parts of the page where changes have occurred, and this increases your CRM software’s speed. Moreover, by creating components, you can use them multiple times throughout the project, and this will definitely reduce your development times.
No matter where you go, finding support for React projects is relatively easy, and you’ll have continuous support as the framework gets regular feature updates and security patches.
If you are thinking of building a futuristic web app for your CRM software, there is no better choice than React.
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Java
Java is the language that has powered most enterprise applications. With its robustness and a vast community that constantly comes up with newer frameworks to enhance applications, Java is used heavily in CRM software development.
With Java by your side, you can write platform-independent code. This means that you can write the code, package it and run it on any backend platform of your choice. Java has excellent memory management, and its internals will ensure that your app does not come to a halt due to a memory error.
There are many different frameworks of Java that you can use to build a better backend. Most of these frameworks support microservices and MVC architecture. By using this architecture, you can have resilient CRM software that provides the best uptime without any issues.
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Vue
VueJS is the new front-end framework that competes with Angular and ReactJS. It is entirely open-source; hence you don’t pay for anything to use it in your project. Moreover, being open-source, it gets a wide variety of features, and it’s pretty helpful in building dynamic web apps.
Vue follows the MVVM architecture, which is one-of-a-kind. It has derived many features from Angular and React, and it learns from these frameworks’ shortcomings. Hence you get the best features from Angular and React, and you also get improvements over the existing features of these frameworks, plus new and innovative features.
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NodeJS
If you are looking for a backend framework that scales infinitely as your CRM usage grows, then you should be looking at NodeJS. It is the best backend framework to build modern web apps, and you can create all types of applications using this framework.
NodeJS is as fast as you’d ever need, and it comes with excellent library support that decreases your need to code things. It can be used well with relational as well as non-relational databases. NodeJS applications perform better with their non-blocking IO model, and due to this, user requests will be serviced as and when they are received.
NodeJS is infinitely scalable, so you can keep using the same codebase even when your audience grows. -
Angular
Angular is the front-end framework you should use to create progressive and single-page web apps. Angular comes with its own material UI kit that ensures that you provide a spectacular UI experience to your users without doing much.
Angular uses typescript, which is a stricter version of JavaScript, and that ensures that there are fewer errors in your code. It comes with unit testing support and a superb CLI that helps you at every stage of app development.
With the two-way data binding feature of this framework, your app will be synced with the latest data as and when it is available, and this will eliminate data inconsistencies. This feature comes in handy when you are working with real-time data and data-intensive applications.
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.NET
Being backed by Microsoft and the excellent open-source community, the .net framework can be the ideal choice for CRM software development in many situations. It is reliable and scalable, so if you want your app to be available round-the-clock, .net should be your choice.
.NET apps are highly secure, and they have provisions for role-based and permission-based access to resources which removes the issue of unauthorized access.
.NET also comes with an in-built caching system that can store data temporarily without the need for external tools. The caching system allows users to access the data faster when compared to non-cached data, and this relates to a better user experience and a significant boost to your software’s performance.
Conclusion
After knowing all the different technology stacks for building CRM software, you might be excited to start building. Though any one of these tech stacks may not fulfill your needs completely, you can mix and match these tech stacks to minimize the downsides and enjoy more features. Create your own tech stack that suits your CRM needs, and start building your software today.
