As digital marketing changes and new trends come and go, it can be difficult to stay on top of all the new ideas. But when you’re working as an employee in a company that doesn’t have a dedicated marketing department, it can be even harder to keep up.
This is especially true if your role involves handling accounts for clients, creating content for social media, managing press releases, or doing anything else that requires frequent written communication with other people. As an employee in an organization that doesn’t have a dedicated marketing team, you probably spend more time than you’d like transcribing audio files of interviews or speeches to use them for other purposes.
Whether you work as a marketing professional part time or are simply looking for ways to improve your performance at work, learning how to use automatic transcription software as a marketing professional will pay dividends in the long run. Here are some of the perks of using automatic transcription in your marketing campaign.
What is transcription?
Transcription is the process of converting audio files into written text. It’s a fairly straightforward process, consisting of listening to an audio file and typing out what is being said. For marketing professionals, it is often used to transcribe audio interviews, lectures, or other audio files that are being used to provide content for blogs, podcasts, or other marketing material.
The most important part of transcription is not the typing itself, but the editing that goes into making sure the transcription is accurate. As any transcriptionist will tell you, transcription is an incredibly difficult process that can be prone to errors. It is in fact one of the most challenging, tedious, and error-prone tasks that exist.
Why is automatic transcription important for marketing professionals?
The most obvious benefit of automatic transcription is that it saves you time. Manual transcription is a tedious, lengthy process that can take hours or days to complete depending on the length of the audio being transcribed.
Automatic transcription software can turn a 10-minute interview into a text document in a matter of seconds. While this may not seem like a big deal for people transcribing short audio files, for marketing professionals using audio files as source material for long-form content, this can be a huge timesaver.
It’s especially helpful in times of high workload or when multiple people are sharing the same audio files, since it can prevent an audio file from being duplicated and give each person the ability to create their own transcriptions.
1. Automatic transcription is fast compared to manual transcription
Manual transcription of audio files can be a slow, meticulous process as each word must be carefully and accurately typed out. Automatic transcription software can process audio at superhuman speeds, turning audio files into documents in mere seconds.
Because of its speed, automatic transcription can be used as a real-time transcription service. This is especially useful when interviewing guests on podcasts, interviews with industry experts, or any other situation in which you need to quickly have a transcription of an audio file.
While there is an element of accuracy sacrificed for speed when using a real-time transcription, it can still be an incredibly useful tool for busy marketers who need to create content quickly.
2. Automatic transcription is spelling accurate
While manual transcription can be incredibly accurate, it is not foolproof. Transcriptionists are human beings prone to making mistakes, especially when transcribing an audio file that’s several hours long.
Automatic transcription, on the other hand, is a computer program that is much less likely to make spelling or grammar mistakes. While transcription software is not perfect, it can save you time and effort by searching for the correct spelling of names and companies mentioned in the audio file and checking for grammar mistakes. This is especially helpful when you’re using an audio file for a press release, blog post, podcast episode, or other long-form content that requires accurate and precise information.
3. Automatic transcription is affordable
Anyone can use automatic transcription software. Whether you’re a marketing professional, a blogger, or anyone else who uses audio files as a source of content, it’s probably within your budget to purchase a subscription to a transcription service.
There are a number of automated transcription services out there, with some of the most popular being Rev, Amberscript, Google docs, and transcribe. While the pricing varies depending on the service you use, a monthly subscription to an automatic transcription service is likely significantly less than hiring a dedicated transcriptionist.
4. Automatic transcription provides timestamps
One of the most valuable features of automatic transcription software is that it provides timestamps. This is especially helpful when you’re using an audio file to create content for a podcast or blog post and need to cite specific facts.
The timestamps provided by automatic transcription software make it easy to find the facts you need and accurately cite them in your content. This is helpful for marketers who often use audio files as a source of information for their blog posts and podcasts and don’t have dedicated researchers.
5. Automatic transcription improves your SEO
When you’re creating content for a blog, podcast, or other marketing medium, the amount of time it takes to create that content is important. Creating long-form content is an excellent way to rank higher in search engine results, but it does take time.
Most long-form content needs to be created from scratch, which means that it can take hours or days to write. Automatic transcription software can help you create that content faster, which means you get it published faster and begin reaping the SEO benefits of that content sooner. Automated transcription software helps you create the content you need, while also improving your SEO. It’s a win-win situation.
6. Automatic transcription is extra content
One of the biggest advantages of automatic transcription software is that it creates extra content that you can repurpose in a variety of ways. Whether you create a transcript of an interview or create a transcript of a podcast episode, it can be published in a number of ways and used for various marketing campaigns.
This is especially true of podcasts, which can often be difficult to consume if you’re not able to listen to them live. Creating transcripts of your podcasts and publishing them on your podcast website, social media accounts, or in guest posts on other blogs makes it easier for your content to be consumed by a larger audience.
7. Automatic transcription leads to improved productivity
As we have seen, automated transcription services save time that could be wasted listening to hours of audio content. Time is money and having extra time to work on other things improves your team’s productivity.
Automatic transcription software also has the potential to save you time when it comes to audio production. This is especially true if you have the capacity to create some kind of audio book or podcast episode.
You can upload, edit, and publish your transcription in a number of ways, using different tools and techniques. With automated transcription services, you take advantage of all the convenience that automatic transcription software provides.
8. Automatic transcription is non-destructive
If you’re a professional audio producer who needs to record interviews and podcasts with voiceover or other audio formats, you may want to consider using automated transcription services. The audio quality of the original audio content is automatically preserved, and any errors or mistakes are easily repaired.
You also don’t need to worry about developing hearing problems because of listening to hours of audio content which can damage your hearing capability. The process is non-destructive, meaning you don’t have to worry about losing your work.
9. It gives you complete records of meetings with sensitive information
Having transcribed data ensures you don’t miss sensitive information that was discussed while you were away. Transcribed information is a way of keeping records of information that can be used for future reference and have detailed notes.
When working with a remote team or working in different time zones, using a transcription software helps you to get updated on what occurred. This way everyone on the team can easily understand what was discussed by different teams.
10. Automatic transcription is easily accessible
There’s no doubt that there are plenty of great transcription tools out there, but many of them can be difficult to access if you don’t have a dedicated transcriptionist in your company. Automatic transcription tools like Amberscript and Rev are easy to use, meaning that even people with no transcription experience can quickly create a transcript of an audio file.
Summing up
Transcription is a valuable skill for any marketing professional, but it can be tedious, time-consuming, and prone to error. Automatic transcription software is simple, efficient, and easy to use, making it a valuable tool for any marketing pro who uses audio files as a source of information.
Automatic transcription is fast, accurate, affordable, and easily accessible, making it a valuable investment. Automatic transcription software also creates extra content that can be repurposed for multiple purposes, making it truly a valuable tool for your marketing campaign.
Author bio: Cosmas Mwirigi
Cosmas alias Cosii-Riggz is a technology enthusiast and SAAS writer who helps clients understand products by explaining services for businesses.
He has been featured in websites such as PV Magazine and Bitcoin Kenya. During his free time, he likes traveling to new places and exploring what’s new on the internet.