Reasons Why Blogging is a Priority Tactic for B2B Marketing

The year 2021 is likely to bring some challenges to every business. That’s mainly due to the economic fallout of the Covid-19 pandemic in 2020 and its ongoing aftermath. At the same time, businesses should consider themselves as fortunate for having survived through 2020, at a time when several large organizations had to close shop or file for bankruptcy.

One of the major challenges that businesses will encounter in 2021 is lower advertising and marketing budgets. Obviously, nobody is going to up their advertising and marketing spending unless it’s going to make a significant difference to their business.

Given these scenarios, blogging becomes a priority tactic for marketing in 2021, especially for the Business to Business or B2B sector.

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Why Blogging is Important

To understand why blogging is a priority tactic for B2B marketing, it’s important to know the present scenario deeply and start your own blog according to which businesses will operate in 2021.

  • Over 87 percent of marketers use blogging as an effective online resource to drive traffic, generate leads, and convert them as customers.
  • Surveys indicate that about 90 percent of all customers- B2B as well as Business-to-Consumer- read blogs during the initial phases of buying before arriving at a final decision.
  • Blogs help reduce advertising and marketing spending by 30 percent to 50 percent or even more, depending upon the nature of the business and its customers.
  • Easier availability of qualified and skilled content writers and digital marketers in the freelance market following the Covid-19 pandemic makes it easier for businesses to operate blogs.

The above facts also translate as newer blogs being opened by businesses worldwide over the last couple of years. That’s because businesses are increasingly waking up to the inherent benefits that a superb B2B and B2C blog offers for marketing and advertising online.

Reasons Why Blogging is an important consideration Tactic for B2B Marketing

In the above context, let’s explore the reasons why blogging is a priority tactic for B2B business. These reasons can indeed help businesses open a blog and flourish in 2021 and beyond.

Blogs Ensure Effective & Timely Interaction

Blogs are the best way to ensure effective and timely interaction with B2B clientele. While blogs have content, it allows readers to post comments and ask questions about a product or service. This is the best way to generate leads and interact with prospective customers. Effective and timely interaction is vital to convert leads to business. It provides for the sharing of details, needs, and requirements as well as ideas and concepts.

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Blogging Helps Better Branding

Blogging is also the best and cost-effective way to create a brand and brand awareness online. It provides both a formal as well as informal branding resource for businesses while helping them reach out to the highest possible number of prospective clients. This branding is particularly useful while reaching out to newer markets that could prove profitable in the longer run. Developing an online brand does involve considerable effort and resources. However, with an astute blend of both, businesses can create an unbeatable online brand with blogging.

Blogging is a Cost-Effective Marketing Resource

Blogging is a highly cost-effective resource when it comes to B2B marketing for one simple reason. Unlike B2C consumers, a B2B business has a relatively smaller though high-value market. Therefore, it needs to focus all attention on B2B clients only. Therefore, posting relevant and timely content on a blog site can actually help slice of thousands of dollars that would otherwise be spent on conventional marketing for this smaller sized market. As I mentioned earlier in this article, blogging can lower marketing and advertising costs by at least 50 percent depending upon the nature of the B2B business.

Blogs Offer Multiple Channels for B2B Marketing

Another superb reason why blogging becomes a priority tactic for B2B marketing is the facility to use multiple channels. If we look at blogging as a whole, all content and posts are also promoted through social media channels such as Facebook and Twitter, among others. Links or summaries of the same content can be posted easily on LinkedIn, the single largest professionals networking portal in the world. Through proper Search Engine Optimization (SEO) techniques, backlinks, and referral links for a B2B blog can be created on other blogs and websites too. Additionally, you can offer blog content through RSS feeds and other formats as well.

More Reasons to Make Blogging a Priority

Other than the four main reasons above, here’re other reasons to make blogging a priority for B2B marketing. The first is establishing a strong online presence for the brand. Second is the flexibility of content and formats that blogs offer to businesses. And thirdly, data analytics helps businesses measure the overall impact of their blogposts and conversion rates.

In Conclusion

These above reasons clearly point out why blogging is a priority tactic for B2B marketing. You could explore various possibilities of starting a blog for B2B business for better branding and market outreach.