LinkedIn is one of the most underutilized social networking platforms to date. Statista reports that by the end of 2022, it will have over 168 million active users in the United States alone. This rivals the country’s numbers on other platforms such as Twitter, Instagram, and Facebook. The biggest benefit to using LinkedIn is that it is a hub of professionals and industry authorities, making it a great place for businesses to grow.
One way to do this is through outreach campaigns. This means generating prospective leads and boosting social selling capabilities. If you want to utilize LinkedIn and build a better outreach campaign in 2022, here are a few things you can do:
Optimize your page
You can start by optimizing your business’ professional page. Forbes writes that having a clean profile will help you stand out from the millions of people who are also using LinkedIn to foster a wider industry network. Start by using your logo for both the picture and header portion of your account, as this will align the page with your company’s branding. Make sure to have all the necessary information attached to your profile such as website links, business values, and contact information to make LinkedIn a one-stop-shop for pertinent details. Optimizing your page will ensure that visitors will be able to get everything they need in one click.
Another great thing about LinkedIn is that users can post different kinds of content that their audience may find engaging. Our past article on 8 Pro Tips Marketers Need to Know About Lead Generation explains that written articles are one of the best ways to advertise on the internet. Integrating search engine optimization practices and innovative information will be able to thoroughly engage users. An article by LHH on maximizing networking connections highlights how sharing valuable information will further establish you as an authority within your industry, while also creating content relevant to your audience. When creating your LinkedIn outreach strategy, make sure to also distribute write-ups on industry reports, research, and statistics.
Media strategist Nima Torabi describes how personalized marketing has become a pillar of advertising, and a big part of LinkedIn outreach is individually communicating with prospective clients that you can work with. The people you talk to should feel as if you are reaching out to them not because they fit your demographic but because you believe that you specifically want them to be one of your customers. When creating messages for cold leads, try to make them as personalized and as human as possible. Include their name, why you believe your values may align with theirs, and how you think they can benefit from supporting your business. Giving each individual a personalized experience will help them understand that you are reaching out to them for a reason.
Build connections within your industry
It is also important for you to network with other companies within the industry. This will establish your business as legitimate and one that can compete with other brands. You can do this by following other companies within a relative line of work, as you will be able to expand your connections as well as gain useful insights from the content that they may upload. You can also take the time to share their posts if you believe that your followers can benefit from the information. Building a network within your industry will help you find more clients you can work with and will help you continuously grow your connections.
Utilize lead generation software
One of the easiest ways to automate your LinkedIn outreach strategy is to use the lead generation software we offer at Lead Connect. These are third-party applications that list prospective customers based on numerous factors such as their interests, profession, and current following. These can also help you generate analytics that you can use to know whether your current campaign and strategy are garnering ample amounts of attention from your audience. Though they can certainly make outreach much easier, remember that they cannot replace the human aspect that is essential to networking on LinkedIn. These programs are best used alongside the other steps on this list.
For the business landscape, LinkedIn presents a great way for companies to be able to reach out to people and establish themselves within their industry. Running a successful outreach campaign can be difficult, but having an effective strategy can make a world of difference.