With over 1.3 billion active users, LinkedIn is one of the most popular social media platforms out there. Because LinkedIn is such a popular platform, it can be used to promote your startup in several ways. It can be a… Continue Reading →
With the increasing popularity of social media marketing, video campaigns and SEO, businesses and marketers are in a dilemma about whether to invest in email marketing or not. “Is email marketing still important?” Should a business use email marketing in… Continue Reading →
Marketing is something that no brand can miss today. To market products and services is to grow, for the brands and businesses of now. This is mainly because of the rise of the competition and has been prominent since the… Continue Reading →
To succeed in business today, you need to be flexible and have good planning and organizational skills. Many people start a business thinking that they will open their doors and start making money, only to find that making money in… Continue Reading →
Introduction The growth of a business is determined through four primary aspects: revenue, profit, sales and customers. Along with these, several secondary factors define whether the business can achieve its objectives. Whether a startup company or an established business, a… Continue Reading →
Lead generation is the process of finding and cultivating the right people for a business’s products or services. These people become…
As a marketer, you have a broad range of options for attracting new customers. Billboards, event sponsorships, SEO, email marketing,…
The process of attracting and converting target audiences into customers interested in your product or service is lead generation. The goal is…
If you ask any marketer about good content marketing, they’ll tell you that intent is everything. In the past, Google’s algorithm would offer results for search queries based just on terms. It’s all about purpose today, and search engines are… Continue Reading →
Your business sales functions are critical to success. After all, revenue growth is the lifeblood of any company. Given the importance of sales, it’s no wonder that many businesses choose to outsource this function. But what exactly are outsourced sales… Continue Reading →
It’s 2022 and business needs a steady flow of new leads, which is why lead generation is so important for companies. In this article, I am going to go over some of the best lead nurturing strategies that you can… Continue Reading →
Content is not created just for the sake of it. When it comes to businesses, content serves to make sales, generate leads, or increase engagement. Therefore, content that does not convert is not good. Consider this, if you had an… Continue Reading →
Marketing is a critical component of advertising your small business and increasing revenue. On the other hand, small business owners frequently test new marketing methods without measuring the results or knowing how they connect with their goals. As a result,… Continue Reading →
Digital marketing is an area that any business must excel in for staying ahead of the competition all around. You can control the consumer’s purchasing decision with the right digital marketing techniques and these are a great way to ensure… Continue Reading →
LinkedIn is one of the most underutilized social networking platforms to date. Statista reports that by the end of 2022, it will have over 168 million active users in the United States alone. This rivals the country’s numbers on other platforms… Continue Reading →